No.1 Green Tea Brand in Japan Oi Ocha-Ryokucha
Oi Ocha ITO EN's flagship brand was launched in 1989 following the success of "Canned Sencha" brand that debuted in 1985. The brand name was derived from the Japanese phrase "Oi ocha!" which means "It's tea time!" or "Tea please!" This colloquial phrase is commonly used in Japanese homes. Over the last 30 years, the Oi Ocha brand has been the leading green tea brand in Japan. Today, its taste and flavor expand to other countries.
Carefully selected tea leaves suitable for "Oi Ocha".
Creating an original aroma and taste as if from a teapot.
The Technology of "Roasting"
The production method to make better use of tea leaves and draw better taste.
It is said that "taste of tea is decided by fire".
"Fire" is a finishing process to increase the aroma and taste of tea leaves. Roasting is similar to cooking Japanese food. Japanese food tries to draw out the goodness of the ingredients. As with green tea, it also brings out the goodness of tea leaves by roasting and enriching the taste.
No Fragrance Tasty Natural as It Is
Without using fragrance pursue the original taste of natural green tea.
Source: ITO EN Global Official Website